Certain courses in the evening program are not offered in the day, and are designated as "E" (evening only) courses.  Credits from these courses may be applied to the Associate and Bachelor of Business Administration degrees, but not to the Bachelor of Arts or Bachelor of Science degrees.

Any specific course prerequisites are stated in the course description.  The credit value of each course, expressed in semester hours, is printed in parentheses.

MKTG-207. Marketing Principles (4)
Principles and concepts of marketing as a major business function in the context of today's environment. Theory and practical application through case studies and examination of current marketing problems/practices.   Analyses of existing companies' marketing orientation and execution, to compare and contrast their strengths and weaknesses.
Prerequisite: MGMT-201 or permission of Dean of Continuing Education.

MKTG-312e. Sales Management (4)
This course scrutinizes the problems encountered in the management of a sales organization and deals specifically with the questions of organizational structure, selection and training of personnel, territories, quotas, costs and budgets, personnel compensation, motivation and control.  Issues addressed using the case method for problem solving, presentation, and discussion.
Prerequisite: MKTG-207 or permission of the instructor.

MKTG-330e. E-Commerce (4)
Course focuses on the uses of the Internet as a marketing tool for both e-businesses and traditional "bricks-and-mortar" location businesses.  Includes a review of legal and regulatory policies, and examines the issues of privacy and intellectual property protection as well as ethical concerns.  Addresses the technology aspects of Website development and presentation.
(formerly 307);Internet user skills.

MKTG-331e. Marketing Research (4)
Up-to-date business techniques and methods used to collect, record, analyze, and report marketing data and information.  How these data are used in product planning and design, pricing policies, audience appeal, promotion policies and the development of new marketing strategies and policies.  The case method is used to deal with current market research issues and a major project requires creative solutions to a corporate marketing problem.  
Prerequisites: MKTG-207, MATH-242.

MKTG-332e. Advertising and Mass Communications (4)
Concepts of mass communication in developing selected markets and audience appeal.  Consumer behavior and needs as a basis for providing useful product information.  Techniques, methods and formats used to create persuasive messages, and psychological appeals.  Comparison of various advertising and other promotional media.  Present government and industry regulation; truth in advertising.  Special benefits of publicity.  Students complete a major project requiring writing, research, and oral presentation.
Prerequisite: MKTG-207 or permission of instructor.

MKTG-333e. Consumer Behavior (4)
This course uses a management/psychological approach to analyze and interpret consumer attitudes and buying patterns in order to formulate business management strategy.  Examines the impact of environmental factors, such as inflation and/or tax cuts, on consumer decision-making.  Case problems and solutions are complemented by a major project incorporating theoretical concepts with practical applications.
Prerequisite: MKTG-207 or permission of instructor.

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